Industry: E-commerce / Gifting
Platform: Magento → Shopify
Timeline: 9 months
Scope: E-commerce migration, ERP integration, conversion strategy

Singapore’s top online florist needed a modern e-commerce experience capable of supporting high-volume orders, seasonal peaks, and both B2C/B2B needs.

My Role:

• Led end-to-end migration from Magento to Shopify
• Collaborated with UI/UX teams to match premium brand expectations
• Integrated Microsoft Dynamics NAV (ERP) for order, inventory, and fulfillment flow
• Prioritized checkout UX, stability, and conversion scalability

✅ Outcome:
• Fully integrated, enterprise-grade Shopify site
• Stable during peak traffic spikes
• Streamlined ops across web + ERP systems

Industry: Retail Activation / Wholesale Floristry
Focus: Event campaign strategy
Timeline: 2 months

Rebranding a wholesale outlet into a lifestyle event hub for “The Flower Show 2024” — targeting both trade and public audiences with just 8 weeks to go.

My Role:

• Designed and executed full digital campaign (social, email, PR, influencers)
• 8 KOL partnerships for audience amplification
• Secured brand sponsorships and oversaw event content & on-site execution

✅ Outcome:
• 110%+ workshop registration (all sessions fully booked)
• 8 creator partnerships expanded reach
• Significant uplift in foot traffic and social engagement

Industry: E-commerce / Subscriptions
Platform: Magento → Shopify
Timeline: 2 weeks
Scope: Website design overhaul, E-commerce migration, ERP integration, conversion strategy

A weekly flower subscription service needed a fast, seamless move off Magento 1.9 to a scalable, secure Shopify platform.

My Role:

• Built and launched new Shopify store in 2 weeks
• Integrated Microsoft Dynamics NAV ERP for real-time order/inventory sync
• Designed clean subscription checkout flow + mobile-first UI

✅ Outcome:
• Zero downtime migration
• Major backend efficiency gains
• Launch of a conversion-optimized store that reflects brand tone

Industry: E-commerce / Gifting
Platform: Magento → Shopify
Timeline: 2 weeks
Scope: Website design overhaul, E-commerce migration, ERP integration, conversion strategy

Known for its quirky, joyful brand — Wonderful Flora needed a fast, fun rebuild that worked with their operational backend.

My Role:

• Built Shopify store from scratch
• Integrated with Microsoft Dynamics NAV ERP
• Simplified to core e-commerce features + optimized UX

✅ Outcome:
• Launched in 2 weeks
• Back-end synced with ERP
• New site matched tone + improved ease of management

Industry: Retail / Gardening
Focus: SEM + Paid Social
Timeline: 3 months

Far East Flora Garden is one of Singapore’s leading nurseries and retail destinations for gardening enthusiasts. During peak festive seasons, the team needed to quickly drive awareness, footfall, and online engagement — without long campaign lead times.

My Role:

• Launched hyper-targeted SEM campaigns focused on buyer intent
• Executed paid ads across Facebook and Instagram with seasonal creatives
• Optimized for traffic and engagement in short, agile sprints

✅ Outcome:
• SEM campaign delivered a 9.25% CTR — triple the industry average
• Facebook views rose by 2,100%, interactions by 378%
• Instagram engagement up 102%, views up 220%